With safety, good enough is never good enough.

You can't overstate the importance of keeping the people you love safe, which is why we can't overstate the importance of always striving to make our safety features more advanced and innovative.

The best way to deal with accidents? Don't have them.

Hopefully you don't spend a lot of time thinking about all the bad things that can transpire while driving, but we sure do. Because that's the best way to create technology that prevents them from happening in the first place. Automatic Emergency Braking that senses when a crash is imminent and automatically applies the brakes. Lane Departure Warning that informs you with audible and visual cues if you begin to drift out of your lane. Brake Assist that provides you with more stopping power when an emergency stop is detected. Electronic Stability Control and a Traction Control System to prevent your vehicle from skidding. And because safety should never be a luxury, we offer these advanced features across our entire line of models.

Award-winning safety. And here's the proof.

It's always been our aim to engineer the safest cars in the industry, which is why it's always exciting when we receive accolades by safety experts for a job well done. For 2016, five Hyundai models, the Sonata, Santa Fe, Santa Fe Sport, Elantra and Tucson, were awarded Top Safety Pick+ from the Insurance Institute for Highway Safety. The "plus" signifies the vehicles earned the highest possible rating for front crash prevention in IIHS testing. And, the National Highway Traffic Safety Administration awarded the Sonata, Tucson, Santa Fe and Elantra GT a Government 5-Star Overall Safety Rating, which took into account frontal crash safety, side crash safety and rollover safety.

Automatic Emergency Braking (AEB) with Pedestrian Detection detects pedestrians, but not in all conditions. The system initiates full braking at speeds between 5-28 mph when a pedestrian is standing, or from 5-43 mph when a pedestrian is moving. AEB is not a substitute for safe driving. See Owner's Manual for details and limitations.

Listed below are the conditions referenced in the owner's manual where the system may not detect a pedestrian:

• The pedestrian is not fully captured by the camera sensor, or the pedestrian does not walk in the upright position.
• The pedestrian moves very fast.
• The pedestrian abruptly appears in front.
• The pedestrian wears clothes in the color similar to the background.
• The outside is too bright or too dark.
• The vehicle drives at night or in the darkness.
• There is an item similar to a person's body structure.
• The pedestrian is small.
• The pedestrian has impaired mobility.
• It is difficult to distinguish the pedestrian from the surroundings.
• The sensor recognition is limited
• There is a group of pedestrians.

Lane Departure Warning will not work under all circumstances. It functions when it is able to detect painted lane markings. It cannot function if the lane markings cannot be seen clearly if the lines are faded, or during dusk without headlights on, with snow, rain, sleet, dust, leaves or standing water on road, sudden changes in brightness such as shadows, tunnel exits/entrances, low sunlight angle causing reflections, multiple lane markings or criss-crossed lines, tar crack sealer and cracked or broken road surfaces. It also may not function on very rough roads, when walls, curbs or concrete barriers are close by, or if following another car too closely. Since it "sees" the lane markings using a camera in the upper windshield area, it is imperative this area be clear and free of blockage such as stickers, dirt, snow, tinting material, markings and labels. Avoid putting objects on the dashboard that may reflect light or images onto the system camera area.

*Top Safety Pick+ rating based on a "Good" in the 31 mph side-impact crash test, 40 mph moderate overlap frontal crash test, 20 mph rear-impact test, roof strength testing, 40 mph small overlap frontal crash test, and an advanced or superior rating for front crash prevention performed by the IIHS. For details, visit www.iihs.org.

Government 5-Star Safety Ratings are part of the National Highway Traffic Safety Administration's (NHTSA's) New Car Assessment Program (www.safercar.gov).